The Brazilian Blowout™ has been all the buzz lately among those of us craving low maintenance, silky hair with minimal or zero blow dry time. A good friend of mine from LA who is plugged into the beauty/fashion scene there says that pretty much EVERY star has it done. You know, the ones you see in the tabloids, frolicking on the beach in say, Hawaii, with silky hair? Yes Jennifer Anniston I am looking at you. What the heck? How is this even possible? Watch the first season of The Mentalist and note the lovely Robin Tunney’s hair. Very thick and wavy- I’ve met her and can attest to her hair texture. Yes I am weird that way. Now. Watch the last/current season. Her hair is flowing and shiny- like silk and she has the Brazilian Blowout™ to thank for that.
First there were the scary Japanese Keratin Treatments that were full of formaldehydes. On our heads?? In our hair?? YIKES! I think not. It just didn’t seem worth it.
Then, came the healthier protein based Keratin Treatments. Yes these really did seem to offer a miracle. You will have silky, smooth FRIZZ FREE hair for months. However, the process was intense. Three hours of shampoos, drying, applications, straightening etc in the salon, which renders your hair completely flat and lifeless until you shampoo it. And no shampooing, touching, pinning back, putting behind your ears- basically anything that could bend the hair- for three days. I watched my dear friend Vicki go through it this past summer. Now there is no question the final result was worth it as her hair is lovely and flowy which makes her a very happy camper. But. She would not leave her house for those long 3 days as her hair basically looked like oily spaghetti.
Enter the Brazilian Blowout™ (cue heavenly choirs) which does IT ALL in one afternoon at the salon with no wait time for the final result. If you are wavy or curly your waves/curls will be slightly relaxed or perhaps a better word is calmed. None of the flat dead hair that straightening irons have brought upon us. That look is unnatural and unflattering and we do not want to go there. My salon and stylist here in Ottawa has just started offering The Brazilian Blowout™ as an alternative of what my friend had done. I’ve had several friends ask me about it as I referred to it here and I have recommended it to a few hair challenged friends as well. Now even I am beginning to be tempted by the prospect of a speedy blow dry and ready-to-go hair. The cost is probably in the $200-$350 range for 10-12 weeks of blow dry ready hair that gets softer and silkier with every treatment. Yeah that’s right. It makes your hair healthier.
Do we want this? I am seriously considering it….are you?