Known for her elegant simplicity, Jin Soon Choi is one of the most influential nail artists in the industry. Born in Korea, Jin moved to New York City in 1991 and quickly built a reputation as a rising freelance nail artist. Jin soon earned a loyal following as the go-to manicurist of top editors, photographers, designers and celebrities. Crowned the “Nail Guru” by The New York Times Magazine, Jin is best known for her ability to pinpoint current and emerging trends and translate them into the art of nail design. Her range is 5-free (of harsh chemicals) and formulated with high-tech polymers and resins that ensure long wear and a shiny finish.
Goop.com is a place where Gwyneth Paltrow introduces and shares her favourite things. I am a huge fan of her beauty picks, and would love to raid her beauty stash. I love that she collaborated with Jin Soon, whose understated and elegant chic style is a perfect match for Goop. Their two collections are must-have for nail polish lovers anywhere. I love these two colours and can’t wait to play with them all! Jin Soon Demure, the perfect beige-y nude, and Vanity, the hottest candy red ever, are both exclusive to goop, and instant favourites.
The Jin Soon goop collections are available on the goop website for $48USD each.