Sweet Sexy Tuberose: Heely Bubblegum Chic vs Estee Lauder Private Collection Tuberose Gardenia


Every time I spritzed on Heeley’s Bubblegum Chic, the intense heady top notes reminded me of another perfume I knew I had in my collection. No, not the ass-kicking-take-no-prisoners tuberose of Fracas. It was definitely something more velvety and smooth. Bubblegum Chic is sold as a jasmine perfume, but I have to say the jasmine takes a back seat to the tuberose. Not surprising, as tuberose rarely takes a back seat to any other note in perfume. Such a diva, that flower.

Almost as soon as I took the cap off my Estee Lauder Private Collection Tuberose Gardenia I knew this was the one. Gorgeous, creamy and bewitching, ELPC Tuberose Gardenia is my favourite tuberose perfume. It just sings on the skin, wafts gently all day long, weaving slowly in and out of tuberose and then gardenia notes. It is a mostly green scent, I’d say. I read a review awhile back that said EL PC Tuberose Gardenia was more about the “perfume of a flower” vs “a flower” – could not have said it better myself. It is like the heady air around the flowers – heavy, moist and sweet. The gardenia note takes the floral aspect and makes it headier and greener, but the sweet tuberose is always there. In true Estee Lauder perfume fashion, the concentration of perfume, even in the eau de parfum, is high, and the lasting power incredible. The parfum is divine, as are all the parfums/extraits in her Private Collection series. Seriously, smell them all if you can.

Estee Lauder diva who would LOVE Private Collection Tuberose Gardenia

These perfumes start out quite similarly, but the heart and drydown is where the differences start to show. Something to love in both of them…

Frenchy blowing a sweet bubble….

Heeley Bubblegum Chic Extrait de Parfum takes that initial heady blast of sweet tuberose and takes in a different direction with sweet, watery fruity notes. I don’t get bubblegum exactly, although if you said it was Strawberry Bubblicious, or maybe Watermelon Bubblicious, then I would say yes! This fruity candy is a perfectly complimentary note to the tuberose. It makes the tuberose ethereal and fairy like – like a tuberose dream rather than a garden overflowing with the perfume of ripe tuberose flowers. I say strawberry because I do detect that note, but I also get a melon note, albeit a sweet watery melon. The jasmine note gently whispers thoughout the drydown and it’s progression is soft and dreamy. The perfume is softer than the Estee Lauder, and wears closer to the skin, while still being a sexy whisper of tuberose. I’d say this is the perfect tuberose scent for the tuberose phobic, as the soft yummy fruity notes make this a lovely and wearable scent. “Chic” is an appropriate name as well. As is the case with all Heeley perfumes, this perfume is elegant and refined, even with the word “Bubblegum” alongside it. Not surprising from the company that makes the most heavenly and ethereal incense perfume I’ve ever sniffed, Cardinal.

So, does one win? No way! I love them both, and both have a place in my collection. Estee Lauder Private Collection Tuberose Gardenia when I am feeling like a diva, and Heeley Bubblegum Chic when I feel more ladylike than man-eater.

Estee Lauder Private Collection Tuberose Gardenia is available online and at select Estee Lauder counters. Heeley Bubblebum Chic is available online at Heeley and online and in person from MIN New York.

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