I’ve Got A Fresh Faced Glow – Thanks Joe Fresh!

Joe Fresh makeup has always been pretty awesome, and I’ve loved it since it was released. I kind of love everything they do and have a bunch of Joe Fresh fashion in my cupboards. I was so excited to try the new highlighters from the JF collection and they did not disappoint. I love a good highlighter and happily added these to my arsenal of pretty shimmery things.

Jane Daly dalybeauty review joe fresh beauty Matrix Biolage repairinside
Look at that glow! HAIR CREDIT: Matrix Biolage repairinside Shampoo, Conditioner and Intra-Repairative Control Cream <3

The Joe Fresh highlighter collection is simple no-frills beauty that delivers just what you need and what it promises.

Joe Fresh Beauty Review
Joe Fresh beauty from top left: Illuminating Primer in Pure Glow, Highlighter Stick in Pure Glow and Highlighter Powder in Champagne


The packaging is streamlined and functional with a modern vibe and I like it. It’s not Chanel and one would not expect it to be at the drugstore cosmetic price point. But I still loved these products, regardless.

Joe Fresh Illuminating Primer Pure Glow review

The Illuminating Primer is delightful! Pure Glow is the whitish silvery one It has a lovely texture that melts into skin and has not triggered any breakouts. Mind you I have only been applying it around my eyes, but I love it! It adds the perfect glow when I use it under my concealer.

Joe Fresh Highlighter Stick Pure Glow swatch
These kind of shimmery things are notoriously hard to photograph. It’s often easier to see the flecks of shimmer when it out of focus, so….


The Highlighter Stick in Pure Glow is that idea highlighter stick to gently swipe along the cheekbones for that perfect strobey highlighted look. I like to blend it with a little powder to avoid an overtly disco look. I tried to photograph the shimmer but I find these photographs work better when they are a bit blurry – like with holographic nail polish –  so you can really see the shimmer. It’s a silver shade but has warm shimmer so it’s not overly white. It has a soft colour pay off and can be layered easily for a more dramatic effect, but I’m the queen of soft shades….

Joe Fresh Highlighter Powder Champagne review

I think the Joe Fresh Champagne Highlighter powder is probably the “highlight” of the collection. This powder is super easy to control and can be layered if you want more colour pay off. The shimmer is warm and works perfectly on cheeks or lids. All in all a great collection for the value. I have a few more pieces I look forward to trying. Have you tried Joe Fresh Beauty? Would you?

Get Joe Fresh at Loblaws and Shoppers Drugmart

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Reader Comments

  1. Jane Daly

    There is a bronze highlighter as well – just gorgeous and great for a warmer look. Wait til you see the NYX highlighter/strobing kit I’m testing now!

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