If you are what we like to call a “perfumista”, and/or live in New York you have likely heard of MiN New York. Known for it’s incredible curated selection of fragrances, apothecary, a “men’s den“, etc, MiN New York is one of the several centres in the perfume universe. They celebrate beautiful things, and share their finds with their clients, often hosting exclusive parties for creators and “noses” and serving cocktails, with live music and magic. What else would you expect from a business that has an “Art of Living” tab on their website? With everything from the classical eau de toilettes used for decades in European barber shops, to the most exclusive modern perfumes, MiN has it all.
So it was no surprise and happy news to all when they announced the launch of their perfume project, MiN New York Scent Stories. I say project as this so much more than just smelly liquid in bottles.
An exclusive olfactory art project by Chad Murawczyk and Mindy Yang featuring eleven fragrant chapters, this collection aims to transcend space and time. Each potion is designed to create emotions, bring back memories, and inspire people to think differently about perfumes. As luxury collectibles that celebrate the Art of Living, they are limited editions with only 1,000 bottles coming from a single batch each year. Each edition is hand signed and numbered.
I don’t know about you, but the idea of wearing a perfume that is rare speaks to me. I’m so tired of common and boring – the same old perfume, rebottled and renamed. I love a perfume that has beauty and has heart. My first impression upon diving into MiN New York Scent Stories was that someone put their heart into these creations, that someone sat down and looked deep within themselves and put poetry in bottles. Scent Stories manage to feel like a throwback to the perfumes of the fifties, sixties and seventies, when so many of my favourite perfumes were created, not copied. Chad and Mindy have somehow managed to do this, while keeping these perfumes modern and fresh.
The perfumes evolve on the skin like living things. I made the “mistake” of trying several of the Scent Stories on different parts of my arm at once, and was haunted for hours, trying to figure out which beautiful note I was experiencing at any given time. Each perfume so clearly morphs from top, to heart to it’s base that in the end, you’d swear you are wearing a different perfume from the one you think you spritzed on. I can honestly say I have never smelled anything like any of the Scent Stories I’ve worn. With names like Moon Dust (smells like space – really), Long Board (best sexy surf fragrance ever), Barrel (dark spirits and wine), Dune Road (woodsy, grassy, sandy and breezy) these are not your run of the mill department store, or even high end luxury boutique, perfumes. These are something different….
There are so many different types of scents in Scent Stories that there is something for everyone. I have my favourites:
Scent Stories Chapter Four, Shaman is indeed, otherworldly. It does smell like it’s description, but you really need to experience it on your skin to understand how every descriptor that MiN New York uses is true. The first smoky notes threw me, as smoke is not my favourite note at all. But they pass and turn into the warm, sweet smoke of tranquil incense with the cool magical forest fragrance of violet leaves. The patchouli is sophisticated and warm, and all of the notes just circle around each other like tendrils of incense smoke. Soft, gentle and calming, Shaman is a perfume that must be worn to be believed. If you are seeking a calming meditative scent, you must try this. On first sniff I’d call this a masculine, but that’s just because I favour sweet girly florals. Shaman is for everyone.
Scent Stories Chapter Seven, Magic Circus smells even better than the description. Don’t be fooled by the candied notes – this is no Pink Sugar (not that there is anything wrong with Pink Sugar….) or some Victoria’s Secret confection (again, if that’s your thang….). This is an enchanted circus, the kind that travels at dusk, the blue hour, and it smells as magical as it sounds. All those warm and woodsy resinous notes ground the sweetness. Don’t get me wrong, there is a yummy aspect to this one, and I did get an urge to lick my wrist. But it never overpowers, and just feels like a velvet cape of warm sweetness.
Scent Stories Chapter Three, The Botanist will change everything you have come to believe about fruity perfumes. An apple perfume that doesn’t smell like Jolly Ranchers (if you like that kind of thing, that’s ok….). It smells like a warm day in an orchard – close your eyes and smell apple blossoms, green leaves and soft grasses and woods warmed by the sun. The breezes are picking up the scents of the wild roses, peonies and earthy scents from the forest floor and they mingle with the sweet fruits and magic happens.
Scent Stories Chapter Five, Momento is my absolute favourite of all the Scent Stories. It took me several times to figure this out because I kept wearing more than one to figure out which one was making me drool. “This is the scent of love and happiness” – that is true. It must be the aldehydes that add the sparkling and slightly powdery aspect to Momento. Absinth and lavender in perfume are a magical combination, simultaneously intoxicating and comforting. The floral, woodsy and resinous notes are beautifully blended to take you on a “scentimental” journey from first spritz until the deep drydown. Momento is addictive and beautiful.
MiN New York Scent Stories are available in limited quantities on their website. A 75ml bottle costs $240 USD, with free shipping in the USA.